Long time readers will know that I came at this industry through the side door with no previous experience of retail. It was a sharp learning curve in learning the industry from creating a product to selling it. We're really happy with where we've taken our jacket service which provides a…
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Heritage is a strange word these days and it's something I have battled with since we started creating our own clothing. Our first range featured the Union Jack, inspired by the sweats seen in 60s boxing gyms and even earlier Olympic uniforms but in recent years it has taken on a…
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Has it really been November since I last wrote? I guess we should start by wishing you a happy new year, though I feel we've missed that window. Christmas is always busy but 2022 was the first Christmas we spent as a fully-fledged seller of clothing as the orders to meet…
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A week and one day has passed since our first fashion show, which is more than enough to reflect. First and foremost, we must thank Bo Carter for inviting us along and letting us play witness to how a truly talented, independent designer does their thing better than anyone. Please…
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We hit a big milestone this month on the back of our AW22 release. A balance tipped that saw our revenue shift heavily to our clothing sales over our re-waxing service. This was better still as October 22 was our busiest month ever with re-waxing. We never set out to…
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Scotland is somewhere I'd never been before January this year, yet there I was stood outside Belle & Sebastian's studio getting snapped by legendary Glasgow photography, Sweeney. Sweeney used to shoot for the NME, alongside many other publications and artists, and I was only too keen to hear stories of the…
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It's been a tough old couple of months. Everyone that runs their own business will always tell you first and foremost that it's hard. Rewarding, but hard. You get the rhetoric about bumps in the road, highs and lows and every cliche in-between and it's all true.Imposter syndrome creeps in, dampening…
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Well, you are.. judging by the jackets we've had in recently. It has slowed down over the heatwave though and it really is fascinating to see the amount of jackets that get booked in when the rain shows even for a shower. We've been busy prepping' our AW22 range and it's something…
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2022 is still pretty young but in terms of our journey we have already aged quite a bit this year. Understanding and then navigating the fashion industry is something that has tested our knowledge and expectation. We are extremely proud of what we have achieved. To see people walking around wearing…
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I am writing this to get it off of my chest as much as anything. I am new here, with 'here' being the fashion industry. If you are reading this you'll likely know our story but if not, you can read it here. I want to talk to you now about…
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