If you’ve ever had a jacket reproofed by us, you’ll hopefully have noticed that each card or flyer we return with your jacket arrives smelling rather nice. 

At the forefront of my obsession for customer touchpoints, scent was one of the first things added to the list. 

My personal obsession is born from the way that smells affect my mood in a way that I find hard to explain. An instant breath of a certain perfume can instantly change the way I feel. I wear certain scents for certain occasions and rotate by the season. Citrus and fresh for summer with me leaning on wood, spices and amber for winter. 

My fragrance for Summer 25 was Floris 89. Ticking all of my favourite notes of Bergamot, Orange, Lavender and Neroli, it also has that real ‘grown-up’, old school cologne feel. With its links to James Bond to add, I was in. 

Floris dates all the way back to 1730 with founder Juan Famenias Floris and his wife Elzabeth selling perfume, combs and shaving products from their 89 Jermyn Street shop that still stands as the beating heart of the business we know today. 

Their storied history picks up Royal Warrants and true iconic names that read as a roll call of the people that made Britain great. 

Florence Nightingale and Winston Churchill were customers as was the creator of one of these shores most iconic fictional characters, Ian Fleming. Links to the Royal Family exist through Princess Diana opening their Devon factory in 1989 through to the Royal Arms Diamond Edition to commemorate Queen Elizabeth’s Silver Jubilee. The list and number of stories is fascinating. 

For Spring 2026, we thought we’d try something new with Floris recommending their Jermyn Street Parfum.

Drawing on notes of gin, vetiver, juniper, lemon and coriander, it simply screams of class. Offering the welcome citrus notes from any good warm weather fragrance, it brings that same grown-up element found in their 89 scent. 

It’s a scent that elevates the standard. Like a gold embellishment you didn’t know you needed on anything. Your internal decor to your cutlery, it screams decadence without the crassness or ‘tacky’ nature. The idea of dubai chocolate, just not dubai chocolate. I’m rambling. 

Were Theo James not the face of D&G Light Blue, he’d wear this as the perfect partner to his Church’s shoes and Range Rover Autobiography. He’d just need to wear an immaculate vintage Barbour border over his perfect tailored Savile Row suit to complete the harmony. 

Everyone’s idea of luxury can differ, and this is a scent that signals luxury, but for me it takes the perfect surrounds of somewhere like Capri or Santorini but removes all of the people, leaving you alone with only the sounds of sea and the company of soft mandarin that sits on the breeze from your bottle of Jermyn Street. 

Now I definitely am rambling. 

Our bottle was kindly gifted but you can buy online or visit their wonderful store at 89 Jermyn Street, London.