I've always struggled with finding the right lane. 

I've played in bands, played sport, love fashion, love art and I love football. I do the school run in the morning and in the evening I find myself at fashion shows or similar. I can geek out about luxury fabric as much as I can the history of 1990's Italian football. 

I've always been an awkward outlier, being able to mix with so many crowds yet never really fitting in. 

Mallin & Son has always been similar. Our demographic through rewaxing, is far and wide, from farmers working the land to collectors to housewives to motorcyclists to season ticket holders at football grounds across the UK and all in-between. We're many things to many people. These are the people who then go on to buy our products. 

To some, we're too 'mainstream' to be considered cool and to others we're too 'hipster' to be considered mainstream. And this is something that I wrestled with for a few years. It holds similar parallels to my personal world outlook. 

But that is surely a true embodiment though, right? Rather than wrestle, I think it's time we embraced that. 

Since day 1, I have spoken a bout 'People Like Us' which simply refers to a community of people who like similar things. It's inclusive and exclusive but welcomes people who share the same values that we (and I personally) do.

We're people who like quality, we take care of it. We like football and artisan coffee, we like craft IPA and a cheap pint in Wetherspoons, we like taster menus at Mayfair restaurants and 12.30am queues for a kebab, we go to soft play with the kids and we drive Range Rovers and Fiestas, we like Oasis, we like Big Thief and we like Zamrock. 

Our latest collection takes all of that to create something really simple. A sign of belonging, our little corner of the world where we embrace being whoever you are. 

We are People Like Us and you're more than welcome to join us. 

You can pre-order the first release now