How we built a menswear brand in the middle of a global pandemic
Let's make it clear from the start. We do have the right but our pathway into the industry during a global pandemic is far from conventional.
Mallin & Son as a brand was born from the idea of re-waxing an old Barbour jacket. That was in 2019. From there we worked really, really hard to earn the customer's trust in our brand through providing a quality service. At that point, we had no plans to start our own clothing. Menswear was something we simply enjoyed to express our own individuality.
In late 2020, our founder, Ryan, wanted to buy a new sweatshirt but found nothing that really appealed. So he designed his own before producing a sample that was hand finished with ink and patching. We posted the sweatshirt onto our Instagram feed and people began to ask how they could buy them.
At the beginning of 2021, we released a very small run of t-shirts, sweatshirts and hoods to see of the appetite was there. It was. We sold 17 pieces on our first night of release on pre-order. The rest sold within the fortnight.
We spent the rest of the year researching the industry, meeting makers, manufacturers, brands, agents and all in-between. Our proud background is a small suburb of Leeds, England where people do not go on to work in fashion. Having built some solid contacts and an understanding of the industry, we created and released our Coxley Made in England range. Limited to 100 garments, we sold them direct from our site before placing into two premium retailers. All were gone by January 2021.
February 2021 sees us collaborating with the British heritage brand John Partridge Co to release our own wax jacket. Taking everything we have learnt since we started repairing and re-waxing, we have worked closely with John Partridge to create a product that not only appeals to out current customers but one that places our brand in the far east market.
The collab jacket will be part of our Spring Summer 22 campaign that features a number of pieces inspired by the great British coastline. Throughout the year, we plan to grow our network of retailers across the UK and into Japan.
We create clothing that we want to wear. Inspired by Great British brands such as Burberrys, Belstaff & Barbour, we will continue to create contemporary clothing that shares our personality.
We welcome you on our journey.