Instagram followers will have noticed a recent significant increase of my face in front of the camera. In this day and age, engagement is a currency that isn't far off rivalling the pound and our engagement has never been higher. 

With engagement comes awareness which brings jackets through the workshop. In the last 30 days alone we've reached 3.4m and when you work out the maths backwards from there, you get the reason why I am in front of the camera. 

It may not look it to the outside world, but I find it really uncomfortable and I battle with it but that soft 'turmoil' is made so much easier by the sheer amount of messages I receive about what I am wearing. 

I like clothes and I especially like well made clothes. I like to present my self in a certain way that is always appropriate to what I plan to do that day. It's as much OCD as it is being style conscious. 

The menswear world, particularly on Instagram is a hard world to navigate and from the outside can seem really 'cliquey' or a bit too much to the average person. 

For many it's uber wide-legged pants, moustaches, high-rise jeans, Italian loafers, imitation 1930's train track worker, imitation old money manor house owner, everything tucked and oversized, hipster-cosplay. 

I see it. I hear you. And I understand how it can really turn people off. 

But style is often about expression and the list above is the sharp end of that graph. I'm a big advocate of comfort and purpose and from there I expressive myself through my own personal style. 

I am not here to advise or preach about what's in or what's good to wear but I can share what I feel works for me. 

From there, I think it's all about easing into your own personal style and not aiming for cosplay. Small tweaks that make you feel good, trying a light coloured jean over your 8 pairs of indigo or wearing a beanie above the ears instead over over (inserts Michael Caine 'Go on' meme).

A couple of small tweaks won't see you immediately carrying around a vintage camera nor will it see you switch your builder's tea to a Matcha latte but if you 're reading this, I would bet that it may just help you feel, well, good. And that's what it's all about right?

I plan to start a series of posts around what I think are the essentials for a good wardrobe and how to base your 'fits' around that. You can expect lots of wax because that's our USP but hopefully I can offer some guidance to make your style a little more interesting without you feeling too much like a 6 music dad*. 

As always, thanks for reading this far. 

*I am a 6 music dad