The humble wax jacket came to life following northern seafarers re-use of their oil-coated sails to keep them dry whilst at sea. Since then, it has become a staple for many and as at home on the farm as it is on the high street.
Mallin & Son was created as an idea to revive an old tradition whilst offering a small solution to the problem that is 'fast fashion'. Wax jackets are a lifetime investment and if looked after, can be passed from generation to generation. There is something pure in crafting by hand in an age governed by digital technology.
The business was created by Ryan Mallinson, splitting his surname to create the brand in reference to his son, Edward. He started building the customer base by walking around Leeds City Centre during lunch hours, handing out flyers and making friends with people in wax jackets and the local independent retailers.
After setting up a facebook page as a base, Ryan spent hours each evening driving around Yorkshire collecting and delivering wax jackets to customers with a pre-covid handshake. 'Old-fashioned' customer service has been the blueprint from day one with an ethos on meeting the customer and learning their name. The business soon outgrew the collection service and a new website was introduced, welcoming custom from across the UK. At this stage, the business was still taking place alongside the full time day job.
The website was developed further to include the first iteration of the mailbag service seen today and links were formed with more retailers and jacket manufacturers as their recommended service for their own customers. With the business taking ownership of the re-waxing space in the UK, this offered the freedom to flex a creative muscle through a limited collection of sweatshirts which sold out within the week of release.
Evoking the spirit and imagery of Great Britain of old, further pieces were created as short runs and again sold out with many orders coming from Europe. 2020 saw the business catapulted forward with a number of high profile events, collaborators and the business moving into a full time entity.